Can I talk about how much I like The Handmaiden's (Chan-wook Park, 2016) poster?
Was browsing letterboxd to clean up my profile yesterday, and among all the cliche film posters, The Handmaiden stood out. My eyes were drawn in deeply. It didn't have the medium-wide shot of the cast (though there is certainly one existed for this film), but just a traditional Asian stylish picture. I subsequently took a look on my PC and was blown by how much information, details and style were in that poster.Here's the poster in its glory.Let's take a closer look of the advertising going on in here:It's an Asian flick: The very first thing it sold was its setting in Korea in early 1900s. The presence of a man in suit in a distinctively traditional Asian art points out a transitional period in Asia history.It's a thriller: The only man in the poster were turning away, smoking while wearing a Western suit. The man is distinctively distanced from the rest, positionally, directionally and culturally, creating an atmosphere of alienation and deception.It's dark: lady being hung from a tree. 'nuff said. All Park Chan-wook's films are.It has sex: oh yeah. Two naked bodies in an embrace.The pair of servant and madame at the lower right corner is probably one of the weaker elements of the poster, showing the background of several key characters, but did not explicitly intrigue or express any prominent film of the film.But all in all, I really really love this poster. It's advertising deep down, selling the film and what the film has to offer to passers-by without resorting to cliche methods. I love how it attempted to sell the film and not its cast and its celebrities. I wish more of this kind of posters existed.For those of you who did not see this film, it's indisputably a masterpiece.Edit: grammar and wording. via /r/movies http://ift.tt/2HPQbjc
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